Connecting Global Brands with Retailers and Distributors shaping the UK Beauty Market.

Network with over 200 brands from across the world looking for new UK partners.

30th June - 1st July 2027, Excel London, UK

What to expect

  • Tones of Beauty is the only B2B Beauty trade show in the UK, bringing together brands from all over the world to meet with over 7,000 of the UK and Europe’s top beauty buyers, distributors, wholesalers and industry professionals.
  • Our Hosted Buyer Programme gives exhibitors direct access to key buying professionals from leading UK and European beauty retailers and distributors, including Boots, Superdrug, TJX Europe, Amazon,  Harrods, John Lewis, Debenhams, The Fragrance Shop, Next, Sally Europe and Sainsburys.
  • Tones of Beauty is an award-winning exhibition, recognised across the industry for delivering an exceptional exhibitor and visitor experience.
  • Position your brand in one of Tones of Beauty's dedicated feature areas, including the UK's largest Fragrance Showcase, The K-Beauty Showcase, Textures of Hair and The UK Discovery Hub.
  • The UK’s Beauty industry is booming, contributing a record £30.4billion to GDP in 2024, meet face to face with the decision makers driving this demand at Tones of Beauty.

Tones of Beauty is your only opportunity to meet with 4,000+ Retailers, Distributors, Importers, Wholesalers and Hair & Beauty Professionals across the Hair, Beauty, Fragrance and Personal Care industry.

Trade show booth

200+

Exhibitors

Group of people

4,000+

Visitors

Global Reach

200+

VIP HOSTED BUYERS

Public conferences

120+

INDUSTRY LEADING SPEAKERS

Join the buyers already registered for Tones of Beauty 2027

Plus many more...

Retail buyers, distributors and beauty professionals from leading businesses have already registered.

Register

What to Expect at the Tones of Beauty Conference 2027

Speakers

120+

Speakers

Content

36+

Hours of CPD-accredited content

Stages

4

Conferences

Sessions

47

Sessions

New for 2026 — Bigger Value. Bigger Business.

Education, innovation, and artistry across every hair texture. From future-focused haircare to must-attend masterclasses, this is where brands and professionals level up.

Market Potential

Official Compliance Partner