30th June – 1st July 2025

Excel, London, UK

30th June – 1st July 2025

Excel, London, UK

30th June – 1st July 2025

Excel, London, UK

30th June – 1st July 2025

Excel, London, UK

30th June – 1st July 2025

Excel, London, UK

30th June – 1st July 2025

Excel, London, UK

Why Exhibit?

Network with over 2000+ cosmetics importers, distributors and retailers in the UK

Tones of Beauty is your only opportunity to access the key decision makers across the UK’s multicultural beauty industry

200+

Exhibitors

4,000+

Visitors

50+

Countries

40+

Speakers

THE UK'S LARGEST SHOWCASE FOR MULTICULTURAL BEAUTY BRANDS.

Book a Stand Now!

Please fill the form below and a member of our team will be in touch shortly.

WHO ATTENDS

37

Distributors, Importers & Suppliers

21

Retailers

13

Beauticians

9

Hairdressers and Barbers

6

Salon Owners

9

Makeup Artists

5

Others

Download the Exhibitor Brochure

Please fill the form below to download the latest Brochure.

GET IN TOUCH TODAY!

Brochure Download

Click here to download a copy of the 2025 Show Brochure

Download Brochure

Stand Enquiry

Find out more about the variety of stands available

Stand Enquiry

Visitor Pre-Registration

Pre-register your attendance to the UK’s largest multicultural trade exhibition

Pre-Register

Tones of Beauty is brought to you by BtoB Events, the organisers of Africa’s largest beauty expo, Beauty West Africa.

With a proven track record of organising highly successful trade shows across the UK, Africa, and the Middle East. Our wealth of experience, gained since launching Beauty West Africa in 2018, will be transferred to Tones of Beauty. When you choose to exhibit at Tones of Beauty, you’re not just participating in an event; you’re partnering with a professional events management team. Our team’s extensive knowledge and expertise are dedicated to creating the perfect environment for nurturing and expanding the UK’s beauty market for people of colour.