•

30th June – 1st July 2025

•

Excel, London, UK

•

30th June – 1st July 2025

•

Excel, London, UK

•

30th June – 1st July 2025

•

Excel, London, UK

•

30th June – 1st July 2025

•

Excel, London, UK

•

30th June – 1st July 2025

•

Excel, London, UK

•

30th June – 1st July 2025

•

Excel, London, UK

Why Exhibit?

Network with over 4,000+ Retailers, Distributors, Importers, Wholesalers and Hair & Beauty Professionals in the UK

BOOK A STAND Chat on WhatsApp

TONES OF BEAUTY 2026: MORE BUYERS, MORE BRANDS, MORE FEATURES

Exhibit at the UK’s only dedicated B2B Beauty Trade Show, connecting global brands with 4,000+ Beauty Buyers, Distributors and Wholesalers.
Access key retail decision-makers through our Hosted Buyer Programme, including Harrods, Boots, Superdrug, John Lewis, Debenhams, The Fragrance Shop, Sally Europe, Tesco and more.
Discover 2026 features including the UK’s largest Luxury Fragrance Showcase, Textures of Hair, an inclusive celebration of all Hair types and The Discovery Zone, a curated pavilion for emerging UK brands.
Tap into the booming UK Beauty Market, contributing £30.4bn to GDP (2024), and meet the buyers driving demand face to face.

DOWNLOAD BROCHURE

Tones of Beauty is your only opportunity to meet with 4,000+ Retailers, Distributors, Importers, Wholesalers and Hair & Beauty Professionals across the Hair, Beauty, Fragrance and Personal Care industry.

200+

Exhibitors

4,000+

Visitors

200+

Vips Hosted Buyers

120+

Industry Leading Speakers

Previous VIP Buyers Below, Plus Many More

Get in touch to explore how your brand can connect directly with these buyers at Tones of Beauty 2026.

Book a Stand

What’s New In 2026?

The UK’s largest showcase of luxury and niche Fragrance Brands from all over the world looking for UK partners.
Introducing Textures of Hair, a dedicated area for Hair Care Brands, celebrating all hair types onsite at Tones of Beauty.
Discover the power brands of tomorrow at the Discovery Hub, hosting 30+ small UK businesses set to take the industry by storm.
A Hosted VIP Buyer Programme providing exclusive access to the UK’s largest retailers and distributors.

DOWNLOAD BROCHURE

BOOK A STAND

Reasons that you need to exhibit at Tones of Beauty 2026

Create new partnerships with the leading importers, wholesalers, and professionals spanning the £12.5billion UK beauty industry.

Pre schedule meetings with over 200 hosted buyers from the UK’s largest retailers, distributors and e-commerce platforms.

Learn from experts on the compliance and regulations to ensure your products are ready to be imported into the UK.

Go further than sales and make a difference by celebrating diversity in beauty – because beauty is not one tone, one texture or one story – it is all of us.

Network and discuss with the UK’s leading beauty and diversity influencers who can help position your business in front of the right audiences across all social media channels.

Book a Stand Now!

Please fill the form below and a member of our team will be in touch shortly.

HEAR FROM OUR PREVIOUS EXHIBITORS

It was refreshing to see so many new faces and to interact with buyers, partners, and beauty enthusiasts who were genuinely interested in our brand. The show provided a dynamic platform where we could showcase our perfumes, tell our story, and strengthen our presence in the UK market. The organisation and the atmosphere made it an enjoyable and productive exhibition for us, and we look forward to being part of it again.

Aleem

Al Haramain Perfumes

Joining Tones of Beauty UK was an exciting opportunity for us as we look to expand our business into the UK. The response has been really positive, and it’s been rewarding to see genuine curiosity and interest in our services. For us, this exhibition has been the ideal platform to test the UK market, raise awareness of our brand, and start building relationships that will help us grow here.

Danny

Marketing Manager

Japanese Head Spa Co

At Opatra London, we are always excited to participate in new and innovative events, and Tones of Beauty UK provided the perfect platform for us. The show allowed us to highlight the diversity of our products and demonstrate that our solutions are designed for everyone – men and women of all ethnicities and backgrounds. As a global brand, inclusivity and accessibility are at the heart of what we do, and Tones of Beauty aligned perfectly with that vision.

Opatra London

Luxury Skincare & Beauty Technology Brand

Tones of Beauty has been a fantastic opportunity for our family business to showcase Super Oils & Wellbeing to a wider audience. As a brand rooted in health and natural wellness, we were keen to connect with new buyers and retailers who share our passion for wellbeing products. The event gave us the perfect platform to network, meet like-minded businesses, and open conversations with potential partners who are genuinely interested in what we offer. Being based at ExCeL London also made it a brilliant setting for us to reach diverse communities and highlight the values our business stands for. Tones of Beauty really helped us raise our profile, create new connections, and strengthen our place in the UK beauty and wellness market.