About BtoB Events

BtoB Events supports you every step of the way.

BtoB Events are a fast growing exhibition organiser with an international portfolio spanning various different industries and continents. Innovation is at the heart of everything we do. Our size gives us the versatility and flexibility that larger events companies can lack. We respond to our clients’ needs and work with them to make sure they get the best out of attending one of our events.

We have a combined experience of over 40 years in the healthcare exhibition industry, having previously ran the world’s largest medical exhibitions and conference across the Middle East, Africa, Europe and Asia.

Tones of Beauty is brought to you by BtoB Events, the organisers of Africa’s largest beauty expo, Beauty West Africa.

With a proven track record of organising highly successful trade shows across the UK, Africa, and the Middle East. Our wealth of experience, gained since launching Beauty West Africa in 2018, will be transferred to Tones of Beauty. When you choose to exhibit at Tones of Beauty, you’re not just participating in an event; you’re partnering with a professional events management team. Our team’s extensive knowledge and expertise are dedicated to creating the perfect environment for nurturing and expanding the UK’s beauty market for people of colour.


We can offer advice and support for




Local Transportation


Stand Build and Design


Sponsorship Opportunities