•

30th June – 1st July 2025

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Excel, London, UK

•

30th June – 1st July 2025

•

Excel, London, UK

•

30th June – 1st July 2025

•

Excel, London, UK

•

30th June – 1st July 2025

•

Excel, London, UK

•

30th June – 1st July 2025

•

Excel, London, UK

•

30th June – 1st July 2025

•

Excel, London, UK

Europe’s only inclusive beauty trade show for buyers, distributors and beauty professionals

Meet 300+ international brands entering the UK market across fragrance, hair and beauty.

300+ Exhibitors | 100+ Fragrance Brands | 2 Days of Sourcing

Industry professionals are meeting at a booth

What to expect in 2027?

Tones of Beauty has doubled in size, bringing together 300+ exhibitors across hair, beauty and fragrance.
The UK’s largest Fragrance Showcase featuring 50+ exhibitors and 100+ Fragrance Brands.
A new K-Beauty Showcase connecting Korean manufacturers with UK retailers & distributors.
The Textures of Hair Zone - Featuring leading brands and expert-led conference content centered on textured hair.

View Exhibitor List

Why Attend?

Source What’s Next. Before Your Competitors Do.

Access Brands Ready for Retail

Meet 300+ global beauty brands actively looking for retail and distribution partnerships in the UK.

Plan Your Visit. Maximise Your Time

Use the Tones of Beauty App to pre-book meetings with brands, build your schedule, and maximise your time on-site.

Source Across Hair, Beauty & Fragrance

Explore hair, beauty, and fragrance in one place, making sourcing faster, more efficient, and commercially focused.

4 Conference Stages

Learn what’s actually working from retail trends and insights, business and marketing strategies for salons and demonstrations.

Source Across the Full Beauty Spectrum

Explore products across key beauty categories, connecting with brands ready for retail and distribution in the UK.

Fragrance

Skincare

K-BEAUTY

Korean Beauty

Haircare

Makeup

Salon & Spa

Nail Care

Beauty Equipment

Personal Care & Hygiene

Beauty Accessories

Health & Wellness Products

Others

If you’re looking to expand your range, discover new brands, introduce new treatments, or secure your next retail partnership, this is where it happens.

Where Leading Retailers, Buyers & Beauty Professionals Connect

Tones of Beauty brings together the UK’s leading retailers, distributors and salon professionals with global brands looking to enter and grow within the UK market, previous attendees include:

CATEGORY MANAGER, BOOTS

Attending Tones of Beauty UK was a fantastic opportunity to explore new innovation and discover brands that could add real value to our beauty offering at Boots.

FRAGRANCE BUYER, THE FRAGRANCE SHOP

Tones of Beauty gave us the chance to connect with diverse, emerging brands we may not have found elsewhere.

BUYER, HEALTH & BEAUTY, TJC

Found some really good brands I wouldn’t have found otherwise. Was able to find contacts I can use to build our brand portfolio.

DCUK (FRAGRANCE & BEAUTY DISTRIBUTOR)

It has been a fantastic experience for us. The diversity of the crowd has been inspiring, and the presence of major industry players created a truly dynamic environment.

Amin – Fragrance Distributor, Iconic Perfumes

The experience has been amazing – we’ve met so many new faces, while also reconnecting with industry contacts we’ve collaborated with in the past. For us, Tones of Beauty delivered both visibility and connections, and we’re excited about the growth opportunities it has opened up.

Alicia – Founder, Om Makeup Artists & Education

What I loved about Tones of Beauty is that it embodied that same vision of inclusivity and representation. The event created space for conversations around diversity, offered visibility for underrepresented talent and brands, and showed that the beauty industry can be truly for everyone.

Claire Rose – Retail Manager, Luxscents

From the very first day we experienced fantastic engagement, with meaningful conversations and genuine interest from retailers and buyers who were exactly the type of audience we wanted to meet. The event created an environment where we could build awareness, strengthen our positioning, and secure new business opportunities.

Angela Da'Silva, Bedforshire Beauty Academy

I was really excited about attending and felt very strongly about supporting the event being a woman of colour within the beauty and aesthetic industry. I enjoyed the day as sat in on a variation of educational experiences which I thoroughly enjoyed and some networking.

GABRIELLA, FOUNDER, BRAIDS GANG

The event created a genuine sense of community and gave visibility to diverse voices and entrepreneurs who deserve to be heard. I left feeling inspired and excited about the inclusive future this platform is building.

FOUNDER & HOST, TEXTURE TALKS PODCAST

It was refreshing to finally see Afro and curly hair represented in the brands, imagery and conversations. The show did not just include us, it celebrated us, and that genuine commitment to diversity and representation made it a standout event for me and my audience.

MARKETING MANAGER, JAPANESE HEAD SPA CO.

It was the perfect platform to introduce our Japanese Head Spa concept to a new audience, and the response was incredibly positive. The show helped us raise brand awareness and start building valuable relationships in the UK market.

REBBIE, NATURAL HAIR CONTENT CREATOR

Such an inspiring experience! It brought together brands from around the world and created real conversations about diversity and inclusion. It felt like a true celebration of global beauty, and I loved being a part of it.

ALICIA – FOUNDER, OM MAKEUP ARTISTS & EDUCATION

The Tones of Beauty Conference

INSIGHTS • INNOVATION • INCLUSION

Delivering actionable insight into retail strategy and consumer behaviour, alongside live demonstrations and inclusive treatment sessions for salon professionals across all skin and hair types.

120 +

Speakers

36 +

Hours of CPD-accredited content

4

Conference Stages

47

Sessions

Event Details

Event Date

30 June-1 July 2027

Venue

Excel LondonRoyal Victoria Dock, 1 Western Gateway, London E16 1XL

Show Hours

Day 1: 10:00 AM - 05:00 PM
Day 2: 10:00 AM - 05:00 PM

Trade Only Event

This is a business-to-business event for retailers, distributors, wholesalers, salon owners, and hair and beauty professionals.

Join the UK’s Beauty Retailers, Distributors, and Industry Professionals

Register now to attend Tones of Beauty Expo and connect with international brands across hair, beauty and fragrance seeking UK retail, distribution and wholesale partnerships.

Frequently Asked Questions

Everything you need to know about attending

Tones of Beauty Expo is designed for professionals across the beauty industry, including retail buyers, distributors, wholesalers, salon owners, beauty professionals and brand founders looking to discover new brands, source products and build industry partnerships.

Yes. This is a business-to-business event for retailers, distributors, wholesalers, salon owners, industry buyers, and hair and beauty professionals.

Visitors can discover 300+ exhibitors and hundreds of brands across haircare, skincare, cosmetics and fragrance. The exhibition features dedicated zones including the Fragrance Showcase, UK Discovery Hub, Textures of Hair Zone and K-Beauty Brands.

Yes. Tones of Beauty attracts retail buyers, distributors and wholesalers looking to discover new brands and products. Buyers from leading UK retailers regularly attend the event.

Yes. The event hosts a CPD-accredited conference programme across three stages, featuring 120+ speakers discussing the key trends, challenges and opportunities shaping the beauty industry.

Registered visitors will gain access to the official event app, allowing attendees to connect with exhibitors and schedule meetings before the event.

Tones of Beauty Expo will take place on 30 June–1July 2027 at ExCeL London, UK.

You can register online through the visitor registration page. Once registered, you will receive confirmation and further information about accessing the event. Please note that a £50 fee applies to registrations completed on-site.

Visitor registration is free for approved industry professionals who register in advance. A £50 fee applies if you register on-site.

If you are interested in exhibiting, you can contact the event team through the WHY Exhibit page to learn more about available opportunities.

Yes. Tones of Beauty brings together international beauty brands from across Europe, Korea, the Middle East and emerging global markets looking to connect with UK retail and distribution partners.

Yes. The event includes the UK Discovery Hub, a curated showcase designed to highlight emerging British beauty brands seeking retail and distribution opportunities.

Europe’s only inclusive beauty trade show for buyers, distributors and beauty professionals

300+ Exhibitors | 100+ Fragrance Brands | 2 Days of Sourcing

What to expect in 2027?

Why Attend?

Source What’s Next. Before Your Competitors Do.

Access Brands Ready for Retail

Plan Your Visit. Maximise Your Time

Source Across Hair, Beauty & Fragrance

4 Conference Stages

Source Across the Full Beauty Spectrum

Fragrance

Skincare

Korean Beauty

Haircare

Makeup

Salon & Spa

Nail Care

Beauty Equipment

Personal Care & Hygiene

Beauty Accessories

Health & Wellness Products

Others

If you’re looking to expand your range, discover new brands, introduce new treatments, or secure your next retail partnership, this is where it happens.

Where Leading Retailers, Buyers & Beauty Professionals Connect

CATEGORY MANAGER, BOOTS

FRAGRANCE BUYER, THE FRAGRANCE SHOP

BUYER, HEALTH & BEAUTY, TJC

DCUK (FRAGRANCE & BEAUTY DISTRIBUTOR)

Amin – Fragrance Distributor, Iconic Perfumes

Alicia – Founder, Om Makeup Artists & Education

Claire Rose – Retail Manager, Luxscents

Angela Da'Silva, Bedforshire Beauty Academy

GABRIELLA, FOUNDER, BRAIDS GANG

FOUNDER & HOST, TEXTURE TALKS PODCAST

MARKETING MANAGER, JAPANESE HEAD SPA CO.

REBBIE, NATURAL HAIR CONTENT CREATOR

ALICIA – FOUNDER, OM MAKEUP ARTISTS & EDUCATION

The Tones of Beauty Conference

INSIGHTS • INNOVATION • INCLUSION

120 +

36 +

4

47

The Proven Impact

What You’ll Walk Away With

Don’t Watch the Industry Shift - Lead It

Event Details

30 June-1 July 2027

Excel LondonRoyal Victoria Dock, 1 Western Gateway, London E16 1XL

Day 1: 10:00 AM - 05:00 PM Day 2: 10:00 AM - 05:00 PM

Trade Only Event

Join the UK’s Beauty Retailers, Distributors, and Industry Professionals

Frequently Asked Questions

Who should attend Tones of Beauty Expo?

Is Tones of Beauty a trade-only event?

What can I expect to see at the exhibition?

Will retail buyers attend the event?

Is there a conference programme?

How can I arrange meetings with exhibitors?

When and where does the event take place?

How do I register to attend?

Is there a cost to attend?

How can I exhibit at Tones of Beauty Expo?

Will international brands be exhibiting?

Is the event suitable for start-up beauty brands?

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Day 1: 10:00 AM - 05:00 PM
Day 2: 10:00 AM - 05:00 PM