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Meet 300+ global brands looking for new connections and partnerships within the beauty industry
Meet 300+ global beauty brands actively looking for retail and distribution partnerships in the UK.
Use the Tones of Beauty App to pre-book meetings with brands, build your schedule, and maximise your time on-site.
Explore hair, beauty, and fragrance in one place, making sourcing faster, more efficient, and commercially focused.
Learn what’s actually working from retail trends and insights, business and marketing strategies for salons and demonstrations.
Explore products across key beauty categories, connecting with brands ready for retail and distribution in the UK.
Tones of Beauty brings together the UK’s leading retailers, distributors and salon professionals with global brands looking to enter and grow within the UK market, previous attendees include:
Attending Tones of Beauty UK was a fantastic opportunity to explore new innovation and discover brands that could add real value to our beauty offering at Boots.
Tones of Beauty gave us the chance to connect with diverse, emerging brands we may not have found elsewhere.
Found some really good brands I wouldn’t have found otherwise. Was able to find contacts I can use to build our brand portfolio.
It has been a fantastic experience for us. The diversity of the crowd has been inspiring, and the presence of major industry players created a truly dynamic environment.
The experience has been amazing – we’ve met so many new faces, while also reconnecting with industry contacts we’ve collaborated with in the past. For us, Tones of Beauty delivered both visibility and connections, and we’re excited about the growth opportunities it has opened up.
What I loved about Tones of Beauty is that it embodied that same vision of inclusivity and representation. The event created space for conversations around diversity, offered visibility for underrepresented talent and brands, and showed that the beauty industry can be truly for everyone.
From the very first day we experienced fantastic engagement, with meaningful conversations and genuine interest from retailers and buyers who were exactly the type of audience we wanted to meet. The event created an environment where we could build awareness, strengthen our positioning, and secure new business opportunities.
I was really excited about attending and felt very strongly about supporting the event being a woman of colour within the beauty and aesthetic industry. I enjoyed the day as sat in on a variation of educational experiences which I thoroughly enjoyed and some networking.
The event created a genuine sense of community and gave visibility to diverse voices and entrepreneurs who deserve to be heard. I left feeling inspired and excited about the inclusive future this platform is building.
It was refreshing to finally see Afro and curly hair represented in the brands, imagery and conversations. The show did not just include us, it celebrated us, and that genuine commitment to diversity and representation made it a standout event for me and my audience.
It was the perfect platform to introduce our Japanese Head Spa concept to a new audience, and the response was incredibly positive. The show helped us raise brand awareness and start building valuable relationships in the UK market.
Such an inspiring experience! It brought together brands from around the world and created real conversations about diversity and inclusion. It felt like a true celebration of global beauty, and I loved being a part of it.
Delivering actionable insight into retail strategy and consumer behaviour, alongside live demonstrations and inclusive treatment sessions for salon professionals across all skin and hair types.
Speakers
Hours of CPD-accredited content
Conference Stages
Sessions
Our 2026 debut featured 121 industry-defining speakers and delivered a powerful foundation for change.
The 2027 edition goes further turning inspiration into revenue, partnerships, visibility, and industry impact.
If you’re ready to grow, ready to influence, and ready to be part of the future of beauty, Tones of Beauty Expo 2027 conference is where you need to be.
Event Date
Venue
Show Hours
This is a business-to-business event for retailers, distributors, wholesalers, salon owners, and hair and beauty professionals.
Register now to attend Tones of Beauty Expo and connect with international brands across hair, beauty and fragrance seeking UK retail, distribution and wholesale partnerships.