Bobbi Brown Announces Chinese Actor Wei Daxun as New Brand Ambassador

The Big News: Bobbi Brown has introduced Chinese actor Wei Daxun as its latest Brand Ambassador. In this exciting new partnership, Daxun will be the face of the brand's Weightless Skin Cushion Foundation campaign, owned by the Estée Lauder company. As part of his new role, he’s set to host a live broadcast on Tmall, where he’ll reveal the lucky winner of a prize draw.  

The official announcement came through Bobbi Brown’s Weibo account, China’s popular social media platform. Shortly after, Daxun shared his enthusiasm with his fans, stating, "It is a great pleasure to be the brand ambassador of Bobbi Brown and to join hands to explore the triple breakthrough Weightless Skin Cushion Foundation technology."   Fans are in for a treat during this collaboration.

According to a report from Social Beta, those who participate in the Tmall Super Brand Day event will be rewarded with a coupon and exclusive special offers. Wei Daxun has been on a roll, quickly becoming one of the most sought-after celebrity faces in China. Earlier this year, he became a Brand Ambassador for Silhouette, and his popularity shows no signs of slowing down.

With an impressive following of 28.5 million fans on Weibo, Daxun is a powerful influence in the Chinese market, making him a perfect match for Bobbi Brown’s campaign. This partnership showcases Bobbi Brown's commitment to tapping into the vast potential of the Chinese beauty market, while leveraging Daxun’s star power to introduce the brand’s innovative products to a wider audience.

Source: www.globalcosmeticsnews.com/bobbi-brown-names-wei-daxun-brand-ambassador/