JULY 7, 2025
5 Influential Brands Shaping the Future of Beauty Tech You Need to Know
The beauty industry is evolving fast. What
once felt like separate worlds of skincare, cosmetics and wellness is now
blending into something new, smart, personalized and data-driven. Technology is
helping beauty brands deliver more personalized experiences, smarter products
and deeper connections. And it’s not just about the big names anymore. These
influential brands are pushing the boundaries and changing how we think about
beauty.
These five brands that are leading the way:
1. The Beauty Reports
The Beauty Reports is making a name for
itself by providing deep insights into the beauty industry. From trend analysis
to founder highlights, it’s a space where professionals and consumers alike can
stay in the loop with what’s new. They’re helping to drive the conversation
forward with a focus on knowledge, innovation and community.
2. Tones of Beauty
Tones of Beauty is bringing a fresh
perspective to beauty tech by highlighting diversity and inclusivity. As a
platform, it works to ensure that all beauty products and services consider the
needs of people from all walks of life. Through content, events and
collaborations, Tones of Beauty is creating a space where everyone can feel
represented and connected, all while embracing technology.
3. CurvUP
CurvUP is changing the game when it comes
to beauty and fashion for people of all body types. Their focus is on
inclusivity, using technology to create better-fitting products and solutions
for a wider range of individuals. Whether it’s through body-positive design or
personalized beauty tools, CurvUP is making sure tech is accessible for all.
4. Fragrantica
Fragrance lovers know Fragrantica. It’s the
ultimate online fragrance community, offering reviews, scent comparisons and
fragrance discovery tools. The platform is a great example of how tech can
personalize beauty by using user-driven data to help people find their
signature scent. Fragrantica has been a game-changer for those who want to dive
deeper into the world of perfume.
5. PBA Business Consults
PBA Business Consults is helping beauty
professionals and entrepreneurs navigate the complexities of the industry. They
provide consultancy services that focus on business strategy, growth and
digital tools. Their ability to combine business acumen with an understanding
of the beauty landscape makes them an invaluable resource for emerging brands
looking to thrive.
These five brands are pushing the
boundaries of beauty and tech in their own unique ways. They’re not just
keeping up with trends; they’re setting them.
Join the Conversation
Meet the minds behind these influential
brands on 1st July at 3pm for our panel session Beauty Meets
Technology and Lifestyle. Explore how technology is reshaping the beauty
industry and how these brands are leading the charge.
Follow The Beauty Reports for more updates,
insights and behind-the-scenes stories from the world of beauty innovation.