JULY 7, 2025

5 Influential Brands Shaping the Future of Beauty Tech You Need to Know

The beauty industry is evolving fast. What once felt like separate worlds of skincare, cosmetics and wellness is now blending into something new, smart, personalized and data-driven. Technology is helping beauty brands deliver more personalized experiences, smarter products and deeper connections. And it’s not just about the big names anymore. These influential brands are pushing the boundaries and changing how we think about beauty.

These five brands that are leading the way:

1. The Beauty Reports
The Beauty Reports is making a name for itself by providing deep insights into the beauty industry. From trend analysis to founder highlights, it’s a space where professionals and consumers alike can stay in the loop with what’s new. They’re helping to drive the conversation forward with a focus on knowledge, innovation and community.

2. Tones of Beauty
Tones of Beauty is bringing a fresh perspective to beauty tech by highlighting diversity and inclusivity. As a platform, it works to ensure that all beauty products and services consider the needs of people from all walks of life. Through content, events and collaborations, Tones of Beauty is creating a space where everyone can feel represented and connected, all while embracing technology.

3. CurvUP
CurvUP is changing the game when it comes to beauty and fashion for people of all body types. Their focus is on inclusivity, using technology to create better-fitting products and solutions for a wider range of individuals. Whether it’s through body-positive design or personalized beauty tools, CurvUP is making sure tech is accessible for all.

4. Fragrantica
Fragrance lovers know Fragrantica. It’s the ultimate online fragrance community, offering reviews, scent comparisons and fragrance discovery tools. The platform is a great example of how tech can personalize beauty by using user-driven data to help people find their signature scent. Fragrantica has been a game-changer for those who want to dive deeper into the world of perfume.

5. PBA Business Consults
PBA Business Consults is helping beauty professionals and entrepreneurs navigate the complexities of the industry. They provide consultancy services that focus on business strategy, growth and digital tools. Their ability to combine business acumen with an understanding of the beauty landscape makes them an invaluable resource for emerging brands looking to thrive.

These five brands are pushing the boundaries of beauty and tech in their own unique ways. They’re not just keeping up with trends; they’re setting them.   Join the Conversation Meet the minds behind these influential brands on 1st July at 3pm for our panel session Beauty Meets Technology and Lifestyle. Explore how technology is reshaping the beauty industry and how these brands are leading the charge.  

Follow The Beauty Reports for more updates, insights and behind-the-scenes stories from the world of beauty innovation.


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