30th June – 1st July 2025

Excel, London, UK

30th June – 1st July 2025

Excel, London, UK

30th June – 1st July 2025

Excel, London, UK

30th June – 1st July 2025

Excel, London, UK

30th June – 1st July 2025

Excel, London, UK

30th June – 1st July 2025

Excel, London, UK

JANUARY 8, 2025

Bringing the World of Beauty to London, Exhibitors confirmed from USA, France, Korea, and UAE...

London is poised to become the epicentre of global beauty innovation as Tones of Beauty, the UK’s first and only professional beauty exhibition dedicated to the multicultural beauty industry, takes centre stage. This groundbreaking event celebrates the beauty needs and traditions from diverse cultures while uniting leading brands, professionals, and enthusiasts from across the globe.

A Truly Global Exhibition
Tones of Beauty is proud to host an impressive lineup of exhibitors from around the world, representing a vibrant cross-section of the beauty industry. So far, exhibitors from the following countries have confirmed their participation: China,  United Kingdom (UK),  United Arab Emirates (UAE),  Croatia,  India,  Nigeria,  Caribbean,  Poland,  France,  Pakistan, United States of America (USA), and Korea. These exhibitors will showcase a variety of innovative products and services, providing an unparalleled opportunity for attendees to explore beauty solutions that cater to the unique needs of multicultural consumers.

Why This Event Matters
The multicultural beauty industry represents an enormous opportunity in the UK, accounting for 18% of the UK’s population—12 million individuals with a combined annual disposable income of £4.5 billion. Despite this substantial market, Tones of Beauty is the only professional platform dedicated exclusively to this thriving sector. This event provides a vital meeting ground for key decision-makers, including leading retailers, importers, and distributors, to engage directly with brands and professionals passionate about serving this dynamic demographic.

Event Highlights
Tones of Beauty is brought to you by BtoB Events, global exhibition organisers renowned for their successful track record, including hosting Africa’s largest professional beauty expo: Beauty West Africa. With their expertise, attendees and exhibitors alike can expect a well-curated experience that fosters collaboration and innovation.

Reasons to Attend:
Diverse Product Range: From skincare and haircare to cosmetics and wellness products, the exhibition will feature solutions tailored for multicultural audiences. Networking Opportunities: A chance to connect with industry leaders, learn about market trends, and explore partnerships. Cultural Celebration: The event celebrates the diversity of beauty traditions and innovations from around the world.

Save the Date
Join us from 30th June to 31st July 2024! Stay tuned as the countdown begins to this landmark event. Tones of Beauty promises to redefine the beauty industry landscape in the UK, offering a platform for inclusivity, diversity, creativity, and growth. Mark your calendars—this is one event you won’t want to miss!
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