We were established in January 2021 by our founder Louisa, initially with the business name Bliss Beauty UK. We actually started on Depop, selling bespoke press on nails until we gained enough popularity to make the move onto Etsy in late March 2021. We continued to make press on nails and worked relentlessly until we could make the huge step of building a salon in August 2021. We then expanded to beauty products and hampers and anything that we thought would bring people joy! Then came 2022. I made the resolution of expanding even more, my own range of all sorts of nail supplies. I saw a gap in the market for affordable cuticle oil pens and instantly fell in love with the process of scent picking, making the oils, labelling, packaging.. all in our family home kitchen! In March 2022 we launched the cuticle oil pens in 20 scents and almost instantly a dream came true. With the success, I straight away started working on 11 more scents and released them and they were loved just as much. We grew and grew and grew and now have over 70 scents (and forever growing!). Our oils are sold globally in beautiful salons by our lovely ambassadors, and the rest is history - creating gel polishes with so much more to come in the future.