E.A.T.O.W Global partners with tones of beauty for a landmark celebration of inclusive beauty and creativity

London, UK – 30th June 2025 – E.A.T.O.W. (Embracing All Tones of Women) Global is thrilled to announce a new partnership with Tones of Beauty, in a shared mission to spotlight excellence, innovation, and inclusivity within the global beauty industry. This ground-breaking collaboration will be unveiled at one of the most anticipated events of the year, a dynamic celebration of culture, creativity, and community.

A Home for Inclusive Beauty
Tones of Beauty is a globally recognised platform and initiative dedicated to amplifying multicultural beauty brands and professionals across the world. Founded with a vision to reshape the industry’s approach to representation, Tones of Beauty showcases diverse founders, formulators, artists, and change-makers who often remain overlooked in mainstream narratives.

A Triumphant Fireside Chat Hosted by Shanice Hoo Mills
At the heart of the celebration will be a remarkable fireside conversation moderated by the brilliant Shanice Hoo Mills. Known for her work in beauty PR , Shanice will lead an intimate, unscripted conversation with three iconic women:

- Eryca Freemantle – Global beauty pioneer expert strategist
- Dabota Lawson – Serial entrepreneur and founder of Dabota Cosmetics
- Adeola Adeyemi – Influential beauty mogul and founder of Beauty by AD

Together, these three will reflect on their personal journeys, lessons in leadership, and their roles in transforming the beauty industry from the inside out. The session promises insight, vulnerability, laughter, and bold ideas about what comes next.

Special Product & Partnership Announcements
In an exciting twist, each of the featured speakers will unveil exclusive announcements—including new product launches, educational initiatives, and strategic partnerships that will redefine their brands’ global footprints. Guests will get an insider’s look at what’s coming from Dabota Cosmetics, Beauty by AD, and the next evolution of E.A.T.O.W. Global. The event will also be the first public reveal of industry partnerships that aim to build bridges between Africa, the UK, and the global beauty community through investment, education, and digital innovation.

A VIP Experience Like No Other
Select guests will be invited into the VIP Meet & Greet Lounge, where they’ll have the chance to engage directly with the guest speakers, take photos, and connect with industry leaders, creators, and global beauty fans in an elegant, relaxed setting. This area will also offer unique networking moments for potential collaborators, journalists, brand scouts, and aspiring professionals eager to expand their networks and engage in meaningful dialogue.

Celebrate the Future of Beauty with E.A.T.O.W.
This is more than an event—it’s a movement. With a growing global membership community of creatives, educators, and entrepreneurs, E.A.T.O.W. Global continues to lead the charge in building an inclusive, empowered, and sustainable future for the beauty industry. To join the movement, become a member, or explore upcoming events and masterclasses, visit: https://masterclass.eatow.co.uk/membershipplatform

About E.A.T.O.W.
Embracing All Tones of Women (E.A.T.O.W.) is a global platform championing diversity and inclusion in beauty, fashion, and the creative industries. Through high-impact events, digital education, and industry partnerships, E.A.T.O.W. empowers creatives of colour to be seen, heard, and celebrated.