Gen Z's Beauty Revolution: Skincare Trends for 2025

The beauty landscape is undergoing a dramatic transformation, with Gen Z leading the charge in skincare innovation and consumption. According to a recent YouGov poll, this generation is redefining beauty standards and spending habits in remarkable ways.

Spending and Commitment
Gen Z skincare enthusiasts are investing heavily in their beauty routines, spending an average of £65 on personal care products over three months - £18 more than the national average9. A staggering 61% of shoppers aged 18-29 admit they "won't leave the house without looking their best".

Key Skincare Preferences for 2025

• Vitamin C Products: 33% of consumers are considering trying vitamin C-infused skincare.
• Clean Beauty: 32% interested in "clean beauty" products.
• Hyaluronic Acid: 29% looking to explore hyaluronic-acid infused items.
• Korean Skincare: 34% of 18-29 year olds plan to explore Korean beauty products.

Ethical Considerations
Consumers are increasingly prioritising sustainability, with the most important ethical initiatives being:

• Natural ingredients (41%)
• No animal testing (37%)
• Recyclable packaging (20%)

Motivation and Trends
Gen Z's approach to skincare goes beyond aesthetics. Two-thirds (67%) use beauty products specifically to prevent skin aging, compared to just 42% of the national average9. They are also driven by a "treat yourself" mentality, with 25% purchasing skincare to feel good.

Shopping Habits
Top Purchasing Channels:

• Amazon (57%)
• Walmart (43%)
• Target (31%)

Purchase Influencers:

• TV advertising (22%)
• Word of mouth (38%)
• Social advertising (21%)

Brand Discovery
Gen Z is particularly influenced by friends, social ads, and influencers, making them a dynamic and trend-sensitive market segment. As we move into 2025, it's clear that Gen Z is not just consuming skincare - they're revolutionising the entire beauty industry with their informed, ethical, and trend-forward approach.

Source: www.gcimagazine.com/brands-products/skin-care/news/22928956/what-gen-z-other-generations-want-from-skin-care-in-2025-new-yougov-data