Get to know our amazing confirmed VIP Buyers at Tones of Beauty —Plus many more!

The anticipation is building as Tones of Beauty - the UK's only professional trade show dedicated to multicultural beauty - proudly announces an impressive mix of VIP buyers confirmed to attend this year’s event. This diverse line-up of renowned retailers underscores Tones of Beauty's growing influence and its role as a leading platform for beauty brands catering to diverse audiences.

We are thrilled to welcome industry giants including Boots, Beauty Bay, Harrods, Superdrug, and John Lewis and many more! to this year’s expo. Each of these retailers plays a significant role in shaping the beauty industry:

- Boots: A leading health and beauty retailer, Boots is known for its extensive range of skincare, cosmetics, and wellness products, making it a household name across the UK and beyond.

- Beauty Bay: A digital-first beauty retailer celebrated for its curated selection of innovative and trending beauty brands, catering to a diverse and global customer base.

- Harrods: Synonymous with luxury, Harrods offers an exclusive selection of high-end beauty products and experiences, setting standards in prestige retail.

- Superdrug: Dedicated to accessible and affordable beauty and healthcare, Superdrug champions inclusive products that cater to a wide demographic.

- John Lewis: Renowned for its commitment to quality and customer service, John Lewis features a diverse beauty portfolio that appeals to both classic and contemporary tastes.

- Beauty Base: A retailer offering a wide range of beauty products, fragrances, and skincare essentials.

- CMS Trading: A global trading company specialising in sourcing and distributing diverse consumer goods.

- TJC: A shopping network providing affordable jewellry, fashion, homeware, and lifestyle products.

Their presence highlights the increasing demand for inclusive beauty products and represents a tremendous opportunity for emerging and established brands to showcase their innovations to some of the biggest names in the industry.

As Tones of Beauty continues to champion diversity and representation in beauty, having these esteemed retailers on board reinforces the industry’s commitment to embracing and celebrating beauty in all its forms. Attendees can look forward to engaging with these influential VIP buyers, opening doors to new partnerships and expanded market reach.

Stay tuned for more updates as we approach the event—this year’s Tones of Beauty Expo and Conference promises to be an unforgettable celebration of multicultural beauty!