The UK’s Leading Multicultural Beauty Conference

BIOGRAPHY

With her obvious ambition for progressing in the aesthetic industry matched by her natural aptitude, Sadaf has been mentored by the best doctors and aesthetic experts in the industry and is trained to Level 7. Sadaf also gained extensive knowledge of skin, pharmaceutical products and skincare ingredients to serve the particular concerns of her clients. Sadaf also offers a customised approach to each patient she meets and knows which technologies will work perfectly for each individual to deliver amazing results every time. With the rise in demand for body sculpting treatments, Sadaf has tailored her practice and now offers bespoke body transformation treatment plans using a combination of treatments.

BIOGRAPHY

Jazz has over 12 years of experience in premium spas and salons. She is skilled in working with luxury brands and has been a finalist in prestigious beauty awards, including BABTAC & CIBTAC in 2022 and 2023, as well as The Hair and Beauty Awards 2023, where she received a highly recommended endorsement. She holds a diploma in menopause training and organises wellness events to empower women on their menopause journey. By collaborating with experts in yoga, nutrition, and sound healing, she provides women with effective strategies to navigate this stage of life. Passionate about skincare, Jazz tailors her treatments to create bespoke facials and massages. Incorporating Ayurveda and Brazilian lymphatic drainage, her signature treatments leave clients feeling rejuvenated and deeply relaxed.

BIOGRAPHY

Dr Vanita Rattan is a cosmetic formulator and a doctor in Medicine (MBBS) and Physiology/Pharmacology (BSc). She has treated 40,000 cases of hyperpigmentation globally with a 95% success rate, and was also awarded The BMA Book Award for outstanding contribution to medical literature. Dr Vanita Rattan has become the go-to voice for skincare, with 3.5+ million followers across YouTube, TikTok and Instagram. She is passionate about sharing her science-based wisdom to all, leading her to formulating her own doctor-backed Skincare and Haircare ranges formulated for skin of colour, under ‘Dr. Vanita Rattan’. At Tones of Beauty, Dr. Vanita Rattan will be launching ‘The Skin of Colour Glow Facial (For Professionals)’, featuring The Complete Daily Range, Glow Chemical Peel and Glow Serum.

BIOGRAPHY

Arieta Mujay is a seasoned brand strategist and marketing expert with over two decades of experience in fashion, beauty, and lifestyle. As Brand Director, she spearheaded Sephora’s successful return to the UK after a 17-year hiatus, demonstrating her ability to drive impactful brand revitalization. Known for her innovative approach and strategic agility, Arieta excels in navigating dynamic markets and fostering cross-functional collaboration to deliver transformative growth.

BIOGRAPHY

Famida Pathan is a leading hair and makeup artist & experienced lecturer with 2 decades of industry experience. Inclusive beauty is one of the values at the heart of Famida’s work, whether she is working with VIP clients, creating looks for the red carpet, on luxury brand shows during fashion weeks or working behind the scenes on TV/Film sets. Famida has extensive experience in working on all skin tones, and is known for creating classic beauty looks and high end glamour. Her clients have included global talents such as; Eva Longoria & Aja Naomi King, Bollywood talents Manushi Chillar, Kanika Kapoor & Mahira Khan & models such as Farida Khelfa, Jourdan Dunn & Neelam Gill to name a few. With further credits of working on productions such as Baby Reindeer, Napoleon & Ant Man & Wasp - Quantumania. 

http://instagram.com/FamidaMua

http://www.tiktok.com/@famidamua

BIOGRAPHY

Paasha is the Founder of Yendra Beauty, an active care line for athletes and active individuals. Yendra is a brand born from her personal journey with eczema and passion for combining scientific innovation with nature. Inspired by a scuba-diving adventure in Istanbul, she set out to create effective, science-backed formulations that empower people to only sweat the things that matter. Recent test results have shown that Yendra’s Second Skin Rescue Balm has been a game changer for swimmers and athletes struggling with conditions like psoriasis and eczema - proving that science and nature can work together to heal (you can check out the before and afters on their website) With 4+ years experience in the startup and VC world (spanning operations, sales, dealflow sourcing and consulting), Paasha brings a unique perspective to the beauty industry. Previously, she has also worked as a Funding Strategist assisting 20+ founders in their fundraising journeys, and completed a fellowship at Included VC. At the Tones of Beauty Expo, she will be sharing her tips on investment readiness, alongside insights on raising in the consumer space.

BIOGRAPHY

Born in London and raised in Lagos, June is a Venture Partner at Samos Investments, an early stage fund investor that has backed some of the most impressive companies right from the start such as Charlotte Tilbury, Moneybox, Bloom and Wild, Lick, Signal, Jude, Papier, Ometria and many more. She has a small but growing portfolio of angel investments into female founded businesses including Bloom Money, Odin, By Rotation, Sojo and Amela. She also runs a Micro fund on Odin, Levare Ventures, to invest into early-stage African startups.  Prior to being an investor, she started the first child-friendly coding school in the UK, Mums in Tech, which taught over 250 women to code in 3 years. She also held roles on the Venture Debt Team and Early-Stage Banking Team at Silicon Valley Bank. An active part of the tech and startup ecosystem, she sits on the boards of Jude, Flair, Ruka and Everpress, a mentor at Oxford University and runs mentoring circles for founders and aspiring VCs. She is passionate about flexible working and getting more women and girls into tech. She is a Columnist at The Financial Times. She has been named by the Financial Times as the 6th Most Influential Tech Leader and by Computer Weekly as one of the most Influential Women in Tech. June received an Honorary Fellowship at the Institute of Engineering and Technology and was awarded an MBE for services to women in technology. She is a member of the UK Government Taskforce on Women-Led High-Growth Enterprises’ which aims to support women entrepreneurs, tackle investing barriers and increase the number of women-led fast-growing businesses.

BIOGRAPHY

Dr. Wedad Abdelrahman is a fully qualified UK-trained consultant dermatologist, registered with the General Medical Council with a special interest in paediatric and medical dermatology. After graduating from Queen’s University of Belfast with distinction, she completed her speciality training programme in the Northern Ireland deanery, during which she embarked on a prestigious fellowship on Therapeutic Use of Laser working alongside plastic surgeons at one of the UK leading centres for Burns and Plastic Surgery in Swansea. She was the second dermatologist in the UK to achieve this. In 2018 Dr Abdelrahman went on to complete a sought-after fellowship in medical dermatology at the world renowned centre- St John’s Institute looking after medically complex patients. She worked as a consultant there running paediatric and adult clinics.  Dr. Abdelrahman has published and presented extensively, both at a national and international level. She has a keen interest in medical education and holds a Master of Science (MSc) in Clinical Education affiliated with Queen’s University of Belfast. With over a decade of experience Dr Abdelrahman is currently developing a 3-in-1 primer, moisturiser, and SPF, with a focus on creating a formulation suitable for a range of skin tones and needs. Her interest lies in bridging dermatology and beauty through evidence-based skincare.

BIOGRAPHY

Ovi King is a hair care domain expert & author with a disruptive vision for the future of hair care, a self-confessed hair product obsessive; he specialises in curly and afro textured hair care. His interests focus on the science and technology of hair. Ovi leads the events and business network, Hair Care Revolution UK and is the founder of Cosmetrics Ai, a tech-driven cosmetic care start-up, aiming to empower consumers. His ambition is to activate inclusive social change through entrepreneurship. Teaching people to love and appreciate their hair builds self-esteem and confidence which manifests into more productive, happy & harmonious communities. He is inspired by the collaborative power of community! His mission is to innovate the hair care industry, breaking barriers of cost, location, and expertise. 'Less talk, more action' defines his approach to driving meaningful change!

BIOGRAPHY

Dr Sola is a scientist, innovator, and entrepreneur dedicated to advancing beauty and skincare & hair care solutions through science. As the founder and owner of HexisLab (www.hexislab.com), Dr. Idowu has pioneered cutting-edge research and product development in personalized skincare and hair care, creating transformative solutions tailored to diverse needs. HexisLab developed the award-winning Layla & Kays (www.laylakays.com), a revolutionary shampoo and conditioner line specifically designed for curly, coily, and kinky textured hair (Type 3 & 4). Focused on meeting the growing demand in the U.S., Africa, Asia, and the Middle East, Layla & Kays blends the understanding of genomic science and knowledge of natural ingredients to create unique hair products to meet the needs of textured hair consumers.   Sola has published extensively in scientific journals, including ground-breaking studies on genomic variation in textured hair, the use of natural ingredients for UV protection, and considerations for ethnic skin types. His work bridges molecular science with practical applications, reflecting his commitment to delivering holistic, high-quality solutions.   Sola is attending the Tones of Beauty Expo to share his expertise and highlight the innovations of Layla & Kays, connecting with global audiences seeking sustainable, science-backed beauty products.

BIOGRAPHY

Nibi Lawson is a reformed accountant with a background in Finance. She began channelling her obsession with hair into Kinky Apothecary out of sheer frustration at not being able to get her hands on suitable products in Nigeria and then realising the problem was more widespread.   Launching in 2010 as Nigeria's first natural hair company, Kinky Apothecary is a natural hair brand on the surface but our mission extends far beyond that. Through products, education and inspiration our aim has always been to encourage self-love within our community. Nibi's main goal is to shatter Eurocentric beauty standards and empower all women to embrace their unique beauty.   Since our origins as a third-party product retail company, Kinky Apothecary has since expanded into brick and mortar with our first physical store and healthy hair salon, and we are in the process of developing our private label which aims to bring transparency to the ingredient supply chain, as well as focus on amplifying ownership and job creation within the African beauty industry.   In addition to Kinky Apothecary, Nibi is also building haiRx, an AI-driven trichology app which leverages a decade of data insights to provide personalised hair and scalp health advice.

BIOGRAPHY

Deborah Lola is a highly qualified and professional international hair stylist with over 10 years of experience in the hair and beauty industry. Renowned for her creativity, Deborah seamlessly combines her artistic expertise with a contemporary approach to reimagine traditional hairstyles. Whether styling for the catwalk, celebrities, weddings, or everyday occasions, she is celebrated for empowering her clients with confidence and enhancing their natural beauty through a personalised and bespoke service. Deborah’s impressive career spans TV and film, London Fashion Week, and the education of aspiring hairstylists. She has also collaborated with leading global brands such as Fenty Hair, Dove, and many more, solidifying her reputation as a trusted expert in the industry.

BIOGRAPHY

Famida Pathan is a leading hair and makeup artist & experienced lecturer with 2 decades of industry experience. Inclusive beauty is one of the values at the heart of Famida’s work, whether she is working with VIP clients, creating looks for the red carpet, on luxury brand shows during fashion weeks or working behind the scenes on TV/Film sets. Famida has extensive experience in working on all skin tones, and is known for creating classic beauty looks and high end glamour. Her clients have included global talents such as; Eva Longoria & Aja Naomi King, Bollywood talents Manushi Chillar, Kanika Kapoor & Mahira Khan & models such as Farida Khelfa, Jourdan Dunn & Neelam Gill to name a few. With further credits of working on productions such as Baby Reindeer, Napoleon & Ant Man & Wasp - Quantumania. 

http://instagram.com/FamidaMua

http://www.tiktok.com/@famidamua

BIOGRAPHY

Last Looks Beauty is an award-winning, London-based Afro hair and make-up agency founded by two actresses who saw the urgent need for greater diversity and expertise in the industry. We specialise in hair and make-up services, including hairstyling, special effects (SFX), barbering, and body painting for film, television, stage, and commercial productions. Our team is highly skilled in working with all skin tones and hair textures, ensuring that performers of colour receive the same level of expert care as their peers. We recognise the challenges that Black and Brown performers often face on set due to a lack of qualified professionals in this area, and we are dedicated to bridging this gap by offering inclusive and high-quality beauty services. At Last Looks Beauty, we believe that representation matters both in front of and behind the camera. By partnering with productions that prioritise diversity, we help create a more equitable and professional experience for all performers.

BIOGRAPHY

Kome Nelson Agose is a holistic high-performance coach helping executives and founders achieve career and life goals without sacrificing health, relationships, or well-being. His coaching blends mindfulness, leadership development, and mindset transformation to create lasting success and fulfillment in all areas of life.

BIOGRAPHY

Jessica is the founder of Shedid & Parrish, the award winning premium quality hair range for curly and textured hair. With over 20 years experience, delivering international business strategy across the food and property sector, Jessica launched Shedid & Parrish as a brand that champions hair inclusivity, empowers all curl patterns and makes them a pleasure to look after. 

Jessica has an Executive MBA specializing in Leadership & Entrepreneurship from Cranfield University and a strong track record of spotting consumer trends and developing destination dining spaces. She has extensive International experience developing concepts, growing brands and driving commercial success having been the Commercial Director for Time Our Market and founder of J.P. Riverside, an International Consultancy operating within the leisure and property sector.

With a heritage and background that truly drives her passions, Jessica is an adopted mixed race woman who’s culture and identity are at the heart of everything she does. With biological parents from Sudan, Italy, Congo & Belgium and adopted British, Canadian family she has been living diversity and ethnicity her entire life. This has led her to a passion for food, languages and cultures and she now often speaks about her experiences of adoption, being mixed race and identity in todays world. 

Connect: www.linkedin.com/in/jessicaparrishuk/

BIOGRAPHY

Deborah Lola is a highly qualified and professional international hair stylist with over 10 years of experience in the hair and beauty industry. Renowned for her creativity, Deborah seamlessly combines her artistic expertise with a contemporary approach to reimagine traditional hairstyles. Whether styling for the catwalk, celebrities, weddings, or everyday occasions, she is celebrated for empowering her clients with confidence and enhancing their natural beauty through a personalised and bespoke service. Deborah’s impressive career spans TV and film, London Fashion Week, and the education of aspiring hairstylists. She has also collaborated with leading global brands such as Fenty Hair, Dove, and many more, solidifying her reputation as a trusted expert in the industry.

BIOGRAPHY

With a proven track record in strategic leadership, She is a dynamic multi-sector business strategist dedicated to driving growth and innovation. Her expertise spans diverse industries which includes the Fashion, Beauty and Lifestyle Industry to Real Estate, Oil and Gas etc, where she has successfully navigated complex challenges and identified opportunities for organisations to thrive. Armed with a keen analytical mind and a forward-thinking approach, she specialises in developing comprehensive strategies that align with market trends to propel businesses to new heights. Her commitment to fostering sustainable success has earned her a reputation as a results-oriented strategist, capable of steering companies through ever-evolving landscapes with resilience and foresight.

BIOGRAPHY

With a deep passion for hair colour artistry and education, Raluca is an expert colourist and industry educator with 15 years of experience. Specialising in advanced colouring techniques such as balayage, colour correction, blonding, and dimensional colour, Raluca has mastered the science and creativity behind hair colour. As a dedicated educator, her academy Ralu Loves Hair is committed to sharing knowledge and empowering fellow stylists to refine their skills and stay ahead of industry trends. Through hands-on workshops, in-salon training, and professional development courses, Raluca provides in-depth education on colour theory, formulation, placement, and innovative techniques that enhance both artistry and efficiency. With a reputation for excellence, Raluca has worked with top brands, attended elite training programs, and continuously seeks to elevate the hair industry. Her approachable teaching style, combined with real-world expertise, makes learning both inspiring and accessible. Whether working behind the chair or leading a classroom, Raluca is dedicated to helping stylists grow their confidence, creativity, and careers. For classes, collaborations or mentorship opportunities, connect with @RaluLovesHair today!

BIOGRAPHY

Roshanne Dorsett is the founder of The Glowcery, a skincare brand inspired by the power of whole foods and natural ingredients. After leaving behind a high-stress career in law, she faced her own struggles with problematic skin. Turning to natural skincare and holistic remedies, she was shocked by the number of ultra-processed additives in conventional products.  This realisation sparked the idea for The Glowcery,  a brand dedicated to formulating cold-pressed, nutrient-dense and wholefood skincare using ethically and sustainably sourced ingredients. With a commitment to both effectiveness and community, Roshanne set out to prove that natural skincare isn’t just an alternative, it’s the future.  Since its launch, The Glowcery has won multiple beauty awards, been featured in British Vogue, and collaborated with Selfridges.

BIOGRAPHY

Marina Fallahi is the Co-Founder of Bhive, the AI-powered platform transforming how consumers discover the right hair products. With over 14 years of marketing experience at brands including Schwarzkopf and Revlon, Marina combined industry expertise with a deeply personal mission. Having struggled with her own hair for years—and only fully seeing her natural hair when she was 28—she knows first hand how confusing and overwhelming the haircare market can be. That experience inspired Bhive, a platform designed to take the guesswork out of haircare, saving time, money and the planet.